Meet the Team

Senior Partner

In addition to six years of agency work, Bill has years of global corporate executive experience, most recently as director of worldwide communications and North American marcom for ADT Security, a world leader with $5.3 billion in 2019 sales and 62,000 employees. Previously, he led corporate, marketing and internal communications for Siemens North American telecom operations. Bill’s corporate career began at Apple, followed by work at Hewlett-Packard and many Silicon Valley startups. In his corporate roles, he faced the issues confronting large firms in developing and deploying effective social media, web and intranet strategies – and the need for metrics. Based in Munich, Germany, Bill led Siemens global web and e-commerce efforts, helping save millions in operating costs and increasing its mobile handset sales. At Apple, he led development of the world’s first corporate intranet in 1993.

Partner

Elizabeth is a sales-driven direct response writer focused on health & wellness, beauty and fashion, previously working with Louis Vuitton Moet Hennessy (LVMH) in sales. With over 12 years of retail sales experience, she has been able to translate her sales ability into effective content writing with a degree from NYU Arthur L. Carter School of Journalism. As a New York resident, she has a passion for the food industry and live music scene that the city has to offer, and has always been inspired to travel and explore different parts of the world to bring more experiences to her writing.